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Business/Trade Article

Business Matters newsletter, Fall 2001 issue, published by Planet Newsletter

Attracting Top Talent to Your Business

So you're not quite corporate America, but just like the big guys you want to recruit top-of-the-line talent for your business. Even though large companies may have the edge with salaries and benefits, your company can offer other incentives that can help you attract first-rate employees. Here are some tips for excelling in the competition for top talent.

Maximize your competitive advantages. A small business can often offer job seekers more responsibility, greater autonomy, and the ability to contribute to key business decision-making. In addition, your company might be able to boost its appeal by offering flexible hours, telecommuting arrangements, and a better work-life balance.

Use the Internet. The Internet can be a leveler in the battle for talent between big corporations and smaller companies. For a fraction of the cost of a classified newspaper ad, your company can post a job listing with one of the big job-lead banks, such as Monster.com or hotjobs.com.

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