Services
I offer crisp, engaging, high-impact writing services in four key areas: publicity, direct response marketing, marketing communication and collateral, and web site content development. To get an idea of the full range of capabilities that I offer, please see Complete Services.
Publicity
As an experienced publicity writer with extensive media relations experience, I write and distribute press releases, press kits and related materials to local and national media outlets that include newspapers, business/trade publications, professional journals, and TV and radio stations. I also create and distribute search engine optimized (SEO) press releases to major search engines and, Internet news sites. I can help you with:
- Press releases
- Press release distribution
- Press release placement monitoring
- Press kits
- Media list research
- Ghost-written articles
- Article pitches
- Publicity campaigns/programs
- Biographical summaries
I can also assist you with researching and compiling media lists and editorial calendars to help you achieve your publicity objectives.
Direct response marketing
Businesses and other organizations of all kinds are continuing to allocate budget dollars to direct response programs because they work. By carefully targeting these programs, and then testing and measuring their effectiveness, marketers can refine them over time to improve ROI. As a highly experienced direct response copywriter, I draw on my skills and background to create compelling offers and high-impact creative. I can help you with:
- Lead generation letters
- Sales letters
- Self-mailers
- Direct mail packages
- Postcards
- Direct response ads
- Dimensional mailings
- Catalogs
Marketing communication and collateral
Customers and prospects today want to buy but don't want to be sold. And because their time is precious, they are interested in information about products and services that spells out key benefits succinctly without a lot of hype. In the business to business sector, white papers and case studies have proven to be especially effective marketing tools, as they fill in critical gaps in sales cycles to reinforce the efforts of sales staffs.
With extensive experience in all phases of marketing collateral creation—from initial concept and design to copywriting and print production—I can help you develop an intelligently crafted marketing piece that truly resonates with your audience. Contact me for assistance with:
- White papers
- Case studies
- Brochures
- Newsletters
- Data sheets
- Inserts
- Point-of-sale materials
- Print ads
- Posters
Web site content development
When you hire me for a web-based project, you get a writer who understands that writing for the web is different that writing for print media. I know how to write web site copy that is properly focused and structured to engage users and keep their attention. In working with clients on new sites, I first help them develop a logical, user friendly navigation approach before moving on to create content in a process-oriented, collaborative way to ensure their complete satisfaction.
I also know how to apply SEO techniques to improve a site's organic search engine rankings. These techniques include identifying key words that prospects care about the most when searching for products or services that meet their needs. I can assist you with:
- Web site content development
- Web site revamp
- Landing pages
- Microsites
- Search engine optimization (SEO) copywriting