Tim Solinger Copywriting, LLC - Specializing in the high-tech and manufacturing industries

Services

I offer crisp, engaging, high-impact writing services in four key areas: publicity, direct response marketing, marketing collateral and web site content development. In addition, I offer services in marketing consulting, training and critiquing. To get an idea of the full range of capabilities that I offer, please see Complete Services.

Publicity

As an experienced publicity writer with extensive media relations experience, I write and distribute press releases, press kits and related materials to local and national media outlets that include newspapers, business/trade publications, professional journals, and TV and radio stations. I also create and distribute search engine optimized (SEO) press releases to major search engines and, Internet news sites. I can help you with:

I can also assist you with researching and compiling media lists and editorial calendars to help you achieve your publicity objectives.

Direct response marketing

Businesses and other organizations of all kinds are continuing to allocate budget dollars to direct response programs because they work. By carefully targeting these programs, and then testing and measuring their effectiveness, marketers can refine them over time to improve ROI. As a highly experienced direct response copywriter, I draw on my skills and background to create compelling offers and high-impact creative. I can help you with:

Marketing collateral

When it comes to creating high-impact, strategically on-target marketing collateral, I have the know-how to assist you in creating everything from brochures and newsletters to inserts and case studies.

One of my specialties in the area of marketing collateral is white papers, which have long been used by technology companies and are increasingly being used in other industries as well, including manufacturing, professional services, medical, travel and automotive. White papers, essentially a combination of a brochure and an article, are especially helpful with long sales cycles for complex products or services. They are valued and appreciated by decision makers who want to buy and not be sold and who are interested in other aspects about a specific solution, such as industry trends and historical developments, in addition to features and benefits.

With extensive experience in all phases of marketing collateral creation—from initial concept and design to copywriting and print production—I can help you develop an intelligently crafted marketing piece that truly resonates with your audience. Contact me for assistance with:

Web site content development

When you hire me for a web-based project, you get a writer who understands that writing for the web is different that writing for print media. I know how to write web site copy that is properly focused and structured to engage users and keep their attention. In working with clients on new sites, I first help them develop a logical, user friendly navigation approach before moving on to create content in a process-oriented, collaborative way to ensure their complete satisfaction.

I also know how to apply SEO techniques to improve a site's organic search engine rankings. These techniques include identifying key words that prospects care about the most when searching for products or services that meet their needs. I can assist you with:

Marketing consulting, training and critiquing

As a communications professional, I continually study trends and new developments in marketing to better understand what works and what doesn't. To assist clients who value insights and advice to help improve their marketing efforts, I offer services in the following areas:

In addition to the services noted above, I provide training and critiquing assistance. Training is fully tailored to clients' needs and is offered in a variety of areas including direct response marketing, publicity and media relations.

In critiquing clients' marketing materials, I review and analyze both print and electronic communications. In the course of a critique, I suggest areas for improvement while taking into account clients' goals and budgets, competitive aspects, industry trends and other factors.